What is the purpose of audience research?

What is the purpose of audience research?

What is the purpose of audience research?

The definition of ‘audience’ is important, but changeable. The purpose of audience research is to answer a range of business questions, such as to find out what interests them, who influences them, what problems they have, what they think of existing products or how they feel about branding and service.

How do you write a target audience statement?

Develop a Target Market Positioning Statement

  1. Define your target audience (who do you want to serve?).
  2. Figure out your frame of reference (what is your point of view?).
  3. Identify points of difference (how will you uniquely do this?).
  4. Offer support (I am credible because . . .).
  5. State your promise or core benefit (who, where, uniquely how, because).

How do you analyze an audience?


  1. Step 1: Identify Potential Audience(s)
  2. Step 2: Select the Priority Audience.
  3. Step 3: Identify Priority Audience Characteristics.
  4. Step 4: Identify Knowledge, Attitudes and Practices.
  5. Step 5: Identify Barriers and Facilitators.
  6. Step 6: Consider Audience Segmentation.
  7. Step 7: Identify Key Influencers.

How do you target a research audience?

13 Tactics To Find Your Target Audience

  1. Create Reader Personas.
  2. Conduct User Surveys Regularly.
  3. Use Google Analytics.
  4. Find Your Target Audience On Facebook With Facebook Insights.
  5. Find Your Target Audience On Twitter By Connecting To Your Twitter Followers Dashboard.
  6. Run An Annual Audience Survey.
  7. Monitor Your Social Activity.

How do I find my audience on social media?

How to Find Your Target Audience on Social Media

  1. Identify or create buyer personas.
  2. Find out where your audience is most active.
  3. Look at your competitors.
  4. Survey your customers.
  5. Search Facebook Groups.

How do you identify an audience?

9 Tactics to Identify Your Target Audience

  1. Start with your current customers.
  2. Think benefits not features.
  3. Collect demographic data on your target audience.
  4. Send out customer surveys.
  5. Look for trends in online customer feedback.
  6. Go niche.
  7. Research your competitors.
  8. Create a market positioning map.

What is a target audience in marketing?

Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns.

What is an example of target audience?

A target audience is a group of consumers within a predefined target market that has been identified as the best recipients for a particular marketing message. For example, the target market for an online bookkeeping tool might include businesses with over $500K in annual revenue.

What is a social media strategy?

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise.

What age group does social media target?

The Pew Research Centre found that 40% of those aged 30-49 use social media as a news source, compared with 26% of 50-to-64-year-olds and just 25% of those aged 18-29. Facebook can lay claim to the highest proportion of users browsing for news – 45%.

What are the methods of audience research?

6 Types of Audience Research and When to Use Them

  1. Secondary Research. Start here.
  2. Ethnography. Derived from the Greek ethnos, meaning “folk, people, nation,” and grapho, meaning “I write,” ethnography equates to the study of people and culture.
  3. Surveying.
  4. Interviews.
  5. Focus Groups.
  6. Field Testing.

Who is the audience of a research paper?

“Audience” means the people who will read your paper. Some academic writing, such as a term paper or a thesis, is written for an instructor or a committee of professors. More commonly, a paper is written for colleagues in your field, other people who study some of the same things you do.

What are the categories of target audience?

The four main types of market segmentation are:

  • Demographic segmentation: age, gender, education, marital status, race, religion, etc.
  • Psychographic segmentation: values, beliefs, interests, personality, lifestyle, etc.
  • Behavioral segmentation: purchasing or spending habits, user status, brand interactions, etc.

Who is the audience of social media?

A social media target audience is the specific group of people you want to reach with your social channels. They are the people who are most likely to be interested in your content, products, or services. They are likely united by some common characteristics, like demographics and behaviors.

What is the importance of audience to media?

To media producers, the audience is important because without an audience there would be no media. It is important for them in order for them to be successful. Companies are set up to carry out audience research for media producers to see how many people would be interested.

How social media attract target audience?

Let’s look at a few ways you can use social media to further your reach with your target audience.

  1. Use data to determine your target market.
  2. Utilize industry hashtags.
  3. Invest in social media ads.
  4. Over to you.

What are the 3 target market strategies?

The three activities of a successful targeting strategy that allows you to accomplish this are segmentation, targeting and positioning, typically referred to as STP.

What should be included in a target audience?

A target audience profile is simply a specific group of customers most likely to respond positively to your promotions, products, and services. Often, your target audience analysis will be based on specific factors like location, age, income, and so on.

How do you target your audience on social media?

How do I find my target audience with social media?

  1. Create personas to identify unique segments your target audience.
  2. Use the native audience insight tools on your preferred platforms.
  3. Send surveys or ask for preferences through email campaigns.
  4. Integrate your Campaign Monitor account with other tools.