What is the first step in the strategic planning process quizlet?

What is the first step in the strategic planning process quizlet?

What is the first step in the strategic planning process quizlet?

The definition of the​ company’s mission is the first step in the strategic planning process.

What are the elements of a strategic plan?

7 Important Elements of a Strategic Plan

  • Vision Statement.
  • Mission Statement.
  • Core Values.
  • SWOT Analysis.
  • Long-Term Goals.
  • Yearly Objectives.
  • Action Plans.

Why is strategic planning important to a small company?

For a small business owner, strategic planning helps you create a document that details the current status of the company and the direction you want to take it in. It’s a process that helps your employees understand what the goals and objectives are and that contributes to the growth and success of your small business.

What are the merits and demerits of strategic planning?


  • Facilitates communication between managers.
  • Identifies strategic goals and strategic intent.
  • Reduces resistance to change.
  • Improves resource allocation.
  • Leads to sustainable competitive advantage.
  • Costly to perform for small and medium businesses.
  • The process is very complex.
  • Low rate of successful implementation.

Which of the following is a pitfall to avoid in strategic planning?

The common pitfalls in strategic planning are: Producing a plan that is not actually strategic. The strategic plan may have a mission and vision statement that sounds great but unless it addresses the key issues facing the organization it is not useful. Getting caught up in the day-to-day or operational issues.

Why do strategic plans fail?

Many times, strategic planning fails because even though the actual plan is complete, there’s little or no follow up to ensure that the plan is executed. They get the plan created and in a notebook, but they put it on the shelf and never look at it again. The plan never gets integrated throughout the organization.

What are the three types of strategic planning?

There are three types of strategic planning that are essential to every firm: corporate, business and functional.

What are the levels of strategic planning?

The three levels of strategy are:

  • Corporate level strategy: This level answers the foundational question of what you want to achieve.
  • Business unit level strategy: This level focuses on how you’re going to compete.
  • Market level strategy: This strategy level focuses on how you’re going to grow.

How does a firm benefit from strategic planning?

Benefits of Strategic Planning Strategic planning helps firms prepare proactively and address issues with a more long-term view. They enable a company to initiate influence instead of just responding to situations.

Is Strategic a plan?

A strategic plan is a document used to communicate with the organization the organizations goals, the actions needed to achieve those goals and all of the other critical elements developed during the planning exercise.

Why some firms do no strategic planning?

Ten reasons (excuses) often given for poor or no strategic planning in a firm are as follows: No formal training in strategic management. No understanding of or appreciation for the benefits of planning. No monetary rewards for doing planning.

Why do small business operators ignore strategic planning?

Why Small Business Operators Ignore Strategic Planning: 1. Lack of expertise – few small business operators are trained in strategic planning. 2. Uncontrollable, often intangible, variables – these variables complicate planning which later on discourages the small business operator from repeating the exercise.