What is agency positioning statement?

What is agency positioning statement?

What is agency positioning statement?

Internally, positioning gives your agency a sense of purpose and discipline. Think of it as the outward projection of your values. Your values tell you who you are; your positioning tells you what you do and who you do it for. For clients, your positioning becomes your differentiating factor.

How do I write a mission statement for an insurance agency?

5 Keys to Creating a Good Mission Statement

  1. Look at mission statements from other companies, especially in your industry, to get ideas about putting together your statement.
  2. Be brief.
  3. Keep your statement simple and to the point.
  4. Get feedback.
  5. Don’t rush through the process.
  6. Don’t corner yourself.

What is the example of positioning statement?

Brand positioning statement template: [Your brand] provides [your offering/benefit that makes you better than competitors] for [your customers] who [customer needs] because [the reason why your customers should believe you are better than competitors].

What are 4 elements of a positioning statement?

The Positioning Statement definition is comprised of 4 parts; the target, the category, the differentiator, and the payoff. We’ll talk about these in summary below, but first, there is some work to be done. Before sitting down to write your PS, decisions must be made.

How do you create a positioning statement?

How to Write a Positioning Statement

  1. Create a vision board.
  2. Keep it brief.
  3. Make the statement unique and memorable.
  4. Remain true to your business’ core values.
  5. Include what the brand delivers to consumers.
  6. Differentiate your business from the competition.
  7. Keep it simple.
  8. Consult a colleague.

How do you start a positioning statement?

What are the 3 important elements of a positioning statement?

The positioning statement revolves around 3 key elements – audience, competitors, and the differentiator. Audience: who do you target with your messages and what do they expect/want.

What is the best positioning strategy?

There are five main strategies upon which businesses can base their positioning.

  1. Positioning based on product characteristics.
  2. Positioning based on price.
  3. Positioning based on quality or luxury.
  4. Positioning based on product use or application.
  5. Positioning based on the competition.