What is a leaderboard ad?

What is a leaderboard ad?

What is a leaderboard ad?

In a nutshell, a leaderboard banner ad, also referred to as a horizontal banner ad, is a rectangularly shaped digital ad unit. Banner ads, in general, are considered to be high-performing. Leaderboard banner ads are among the highest-performing as they have the highest impact on website traffic.

What are the dimensions of the leaderboard?

Standard Banner Sizes

Size (Px) Name Global Frequency
300×250 Medium Rectangle 40%
728×90 Leaderboard 25%
160×600 Wide Skyscraper 12%
300×600 Half Page 5%

What does 728×90 mean?

728×90 – Leaderboard. A leaderboard is a display ad unit that is 728 pixels wide by 90 pixels tall. It is commonly called a 728×90 or Leaderboard, but can also be referred to as a Leaderboard Banner or Super Banner.

What is an Mrec ad?

Unlike interstitial ads, MREC ads do not require a fullscreen view. Similar to banner ads, MREC video ads are rectangular ads occupying a location anywhere within the app’s layout, typically displayed on the top or bottom of the screen, so that the user can continue to interact with the app while the ad is playing.

What is a skyscraper ad?

The skyscraper ad size comes in two dimensions: 120x600px and 160x600px. It gets its name from the tall, thin shape that makes it appear as a skyscraper compared to other ads. That same shape is what makes it a little more difficult to advertise using the skyscraper format.

What size should a banner be?

For most personal or business events or outdoor advertising, the recommended banner size is 3′ x 6′ or 4′ x 8′. The larger size allows your message and graphics to be seen from a distance. Effective banner text should be a minimum of 3” tall, which fits best on larger banner sizes.

Where do 320×50 ads go?

These ads are often sold as anchor units – meaning they stay stuck to the bottom of the screen as you scroll. 320 pixels is about as wide as you can go on a mobile screen without making people have to scroll horizontally.

How big is a 320×50 ad?

STANDARD 320X50 Mobile Banner (MMA)

Display dimensions (WxH): 320 x 50 PX
Looping limit: 30 seconds. Length of animation must not exceed 30 seconds. No looping beyond 30 seconds

How many ad sizes are there on the GDN?

To find the top-performing ad sizes, we need to look no further than Google’s own report. According to their research, there are five primary ad sizes to consider when you’re building out a campaign for the Display Network.